Sept 2000: Seed of the Akatu Institute planted within the Ethos Institute for Business and Social Responsibility (Instituto Ethos)

15/03/2001: World Consumer Rights Day. Akatu Institute officially founded

Publication of the guide “Sou + Nós”, illustrating the transformative power of consumers and the impacts of their choices

Launch of the Conscious Consumer Test, an online questionnaire that measures level of awareness of conscious consumption

Creation of Akatu’s Pedagogical Methodology, consisting of strategies that guide the Institute’s content and activities

Akatu’s activities focused on two core areas: communications and education

Launch of the 12 Principles of the Conscious Consumer

Launch of Akatu Tips

Akatu begins to take part in events, develop publicity campaigns and gain media exposure for the conscious consumption cause

Akatu’s 10-year anniversary; new site is launched and social media profiles are created

Launch of the Ten Commandments of Responsible Production and Conscious Consumption at the Rio+20 Earth summit (later updated and renamed the 15 Paths to Sustainability)

Launch of Edukatu, a free online conscious consumption learning platform for elementary and junior high school teachers and students

Launch of the 6 Conscious Consumption Questions, a practical guide to changing everyday habits

Akatu joins UNEP’s Consumer Information Program for Sustainable Production and Consumption and Sustainable Lifestyles and Education Programme

Akatu increases its visibility on social media (Facebook, Instagram, Twitter and LinkedIn) through consumer awareness-raising campaigns

Akatu partners with the public sector to incorporate conscious consumption and sustainability into the Common National Curriculum Base

First edition of the Sustainable Schools Challenge, which funded five action plans to promote sustainability in public schools