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our history
FROM THE IDEA TO FOUNDATION
2000
2001
Sept 2000: Seed of the Akatu Institute planted within the Ethos Institute for Business and Social Responsibility (Instituto Ethos)
15/03/2001: World Consumer Rights Day. Akatu Institute officially founded
INITIAL FOCUS
2001
Publication of the guide “Sou + Nós”, illustrating the transformative power of consumers and the impacts of their choices
METRICS, CONTENTS AND PEDAGOGICAL METHODOLOGY
2002
2003
2004

Akatu begins research to measure consumers’ level
of awareness of the impacts of consumption

Launch of the Conscious Consumer Test, an online questionnaire that measures level of awareness of conscious consumption
Creation of Akatu’s Pedagogical Methodology, consisting of strategies that guide the Institute’s content and activities
CONSOLIDATION OF CORE AREAS
2005
Akatu’s activities focused on two core areas: communications and education
PURSUIT OF IMPACT
2006
2006
2007
Launch of the 12 Principles of the Conscious Consumer
Launch of Akatu Tips
Akatu begins to take part in events, develop publicity campaigns and gain media exposure for the conscious consumption cause
AKATU 2.0
2011
2012
Akatu’s 10-year anniversary; new site is launched and social media profiles are created
Launch of the Ten Commandments of Responsible Production and Conscious Consumption at the Rio+20 Earth summit (later updated and renamed the 15 Paths to Sustainability)
WELL-BEING SOCIETY: SCALING UP
2013
2014
2014
Launch of Edukatu, a free online conscious consumption learning platform for elementary and junior high school teachers and students
Launch of the 6 Conscious Consumption Questions, a practical guide to changing everyday habits
DIVING INTO DIGITAL
2016
2017
2019
Akatu increases its visibility on social media (Facebook, Instagram, Twitter and LinkedIn) through consumer awareness-raising campaigns
Akatu partners with the public sector to incorporate conscious consumption and sustainability into the Common National Curriculum Base
First edition of the Sustainable Schools Challenge, which funded five action plans to promote sustainability in public schools
our history
FROM THE IDEA TO FOUNDATION
2000
Sept 2000: Seed of the Akatu Institute planted within the Ethos Institute for Business and Social Responsibility (Instituto Ethos)
2001
15/03/2001: World Consumer Rights Day. Akatu Institute officially founded
INITIAL FOCUS
2001
Publication of the guide “Sou + Nós”, illustrating the transformative power of consumers and the impacts of their choices
METRICS, CONTENTS AND PEDAGOGICAL METHODOLOGY
2002
Akatu begins research to measure consumers’ level of awareness of the impacts of consumption
2003
Launch of the Conscious Consumer Test, an online questionnaire that measures level of awareness of conscious consumption
2004
Creation of Akatu’s Pedagogical Methodology, consisting of strategies that guide the Institute’s content and activities
CONSOLIDATION OF CORE AREAS
2005
Akatu’s activities focused on two core areas: communications e education
PURSUIT OF IMPACT
2006
Launch of the 12 Principles of the Conscious Consumer Launch of Akatu Tips
2007
Akatu begins to take part in events, develop publicity campaigns and gain media exposure for the conscious consumption cause
AKATU 2.0
2011
Akatu’s 10-year anniversary; new site is launched and social media profiles are created
2012
Launch of the Ten Commandments of Responsible Production and Conscious Consumption at the Rio+20 Earth summit (later updated and renamed the 15 Paths to Sustainability)
WELL-BEING SOCIETY: SCALING UP
2013
Launch of Edukatu, a free online conscious consumption learning platform for elementary and junior high school teachers and students

2014

DIVING INTO DIGITAL

2016

Akatu increases its visibility on social media (Facebook, Instagram, Twitter and LinkedIn) through consumer awareness-raising campaigns

2017

Akatu partners with the public sector to incorporate conscious consumption and sustainability into the Common National Curriculum Base

2019

First edition of the Sustainable Schools Challenge, which funded five action plans to promote sustainability in public schools
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